Included in each pack is a card for Santa, a small bottle & straw for Santa's milk (wink), some lollies for Santa to help him keep his energy up, and some Magic Reindeer food.
Yes; Magic Reindeer food! It's a bag full of Oats (which Reindeer love of course), with edible glitter throughout. Sprinkle the magic Reindeer food on the lawn before going to sleep, and the reindeer will be attracted to the glitter and head to your house.
And yes, it really, REALLY does help Santa and his Reindeer to find your home.